Sweet Habit

Web & Mobile Site Design

The Brief

Sterling Brands designed the packaging for Dreyer’s new brand Sweet Habit, and they came back to us for web & mobile design. I was lead designer on the project and was tasked with creating a fun and engaging website that highlighted their new low fat high protein ice cream line.

The Challenge

The website needed to act as an exciting and bold introduction of the brand, as well a clear exhibit of the products available for purchase in store and online. This went through a few iterations, one which had issues with product navigation not allowing for a robust product line to be featured.

The Solution

We created a bold landing page that spoke to the brand’s style and created excitement from the start. Quickly speaking to how the brand and product lined up with direct competitors was also important. Differentiating flavors by using full bleed bright colors helped this page feel fresh and conversational.

Client: Dreyer’s Ice Cream
Studio: Sterling Brands SF, 2018
CD: Butler Looney
Web Design: Marissa Caputo