Stetson

Packaging Re-Design / Brand Equities Toolkit

The Brief

Stetson Cologne came to us with the initiative to redesign their classic signature cologne and bring their heritage brand into the modern day. They wanted to keep their heritage feel, while freshening up the overall aesthetic to be more contemporary.

The Solution

Creating a brand equities toolkit for Stetson, and adding modern elements into the Old Americana theme set a strong foundation to build upon. Several designs were explored, and we ultimately landed on showing the design that felt closer to the original, while feeling like a fresh redesign.

The Challenge

Stetson didn’t have an extensive brand toolkit of ownable parts, so part of the process involved creating one for them, before designing the pack. It was important to keep the soul of the brand, while expanding upon it with new elements.

Client: Stetson
Studio: Linus Creative, 2019
CD: Hozy Rossi
Design, Art Direction, and Custom Illustration: Marissa Caputo