InnerSpirit Canned Cocktails

Concept Design / Packaging / Branding

The Concept

I wanted to create a fun beverage company and product line in the liquor category that showcased my style and capabilities in beverage design. Canned cocktails are receiving a lot of attention in the beverage industry, and I thought it would be exciting to have a line that evoked a sense of mysticism, discovery and wonder. InnerSpirit is a concept brand I created that uses mythological creatures from the origins of the unique cocktails and/or liquor in the cocktails, to reveal a hidden story about the cultures of origin. Unique cocktail blends were showcased, to give further allure to the unique stories and mythos of their heritage.

MidJourney was utilized for the illustrations, and if this were a real product, an illustrator would be hired to create the illustrations for the brand.

Wise Sage Mojito

This unique cocktail - Sage Mojito made with Sotol alcohol, has its roots in Mexico. Pulling from Mexican mythology, Quetzalcoatl, the god of wisdom is showcased for their strength and knowledge. Considered a teacher who brings the light of wisdom to the world, Quetzalcoatl brings forth the roots of ancient Aztec’s inner spirit of learning, order, and agriculture. Sotol is made from the plant Dasylirion wheeleri, an important crop used for food, fiber, medicine, and liquor spirits.

Opulent Rhubarb Gimlet

This unique cocktail - Rhubarb Gimlet (made with gin and rhubarb), a twist on the classic lime Gimlet, is known for its vibrant, tangy and slightly sweet taste. The classic Gimlet drink originated in the 19th century as a British Royal Navy drink that was designed to make medicinal lime juice (to prevent scurvy) more palatable. The drink became popular in the 30’s as it was famously mentioned in Raymond Chandler's 1953 novel The Long Goodby. Flipping the classic British lime drink on its head (which has its roots as a survival drink), rhubarb offers an elevated flavor profile that connotes a sense of abundance and wealth. The Celtic god Cernunnos, is a deer man representing nature, fertility, wild animals, and prosperity. Discover the opulence that Cernunnos brings with rhubarb’s bright and citrusy aroma.

Branding & Design: Marissa Caputo
Consulting Creative Director: Henry Lannan